Financial services brands spent over $15 billion in advertising in 2019, up 18.8% year on year. A large percentage of this amount goes to media coverage that includes finding and working with top finance journalists and reporters.
Whether you run a big financial organization or do financial PR, you will need a solid finance press list to get your story covered.
The right journalist can help you reach a wider audience and build goodwill that’ll pay dividends for a long period of time. Finding and reaching reliable financial journalists and magazines, however, can be very time-consuming, especially if you don’t know where to look.
Prowly’s Media Database contains some of the world’s most influential financial reporters (and niche ones, too). It has over 1 million journalists and their contact details with the ability to filter results based on position, outlet, location, and niche.
It’s completely free for 7 days with full search access, so you can see if Prowly has the media contacts you’re looking for →
Here are some of the best finance reporters found in the database.
- Stephanie Flanders, Senior Executive Editor, Bloomberg
- Paul Krugman, Op-Ed Columnist, New York Times
- Jesse Eisinger, Senior Reporter and Editor, ProPublica
- Trish Regan, Award-winning Journalist, Publisher
- Rebecca Jarvis, ABC News Chief Business and Economics Correspondent
- Gretchen Morgenson, Senior Financial Reporter, NBC News Investigations
- Andrew Ross Sorkin, Columnist/Editor, New York Times
The most influential finance reporters
Stephanie Flanders, Senior Executive Editor, Bloomberg
Stephanie Flanders is one of the most popular finance journalists in the UK. Her Twitter bio reads: “I am a Senior Executive Editor at Bloomberg and head of Bloomberg Economics, but my views are my own.”
Flanders has worked with a number of organizations including London Business School and The New York Times. She was also an advisor and speechwriter to US Treasury Secretary Lawrence H. Summers.
She’s best known for replacing Evan Davis as BBC economics editor in 2008. She held the position until 2013 and is currently working with Bloomberg. Her Twitter is full of social commentary and she also regularly engages with her 125,000 followers.
Paul Krugman, Op-Ed Columnist, New York Times
Want to reach thousands or even millions of readers? Make Krugman is your go-to man. While not the easiest to get hold of, Krugman has definitely got the reach. After all, he has over 4.6 million Twitter followers and thousands of loyal readers who eagerly wait for his opinion pieces.
The Distinguished Professor of Economics at the Graduate Center of the City University of New York is also the recipient of the Nobel Memorial Prize in Economic Sciences for his contributions to New Economic Geography and New Trade Theory.
Jesse Eisinger, Senior Reporter and Editor, ProPublica
Eisinger has found immense fame in recent times and is now one of the top finance journalists.
He won the Pulitzer Prize for National Reporting in 2011 and has worked with a number of top finance magazines including The New Yorker, The Wall Street Journal, and The New York Times.
His first book, The Chickensh*t Club: Why the Justice Department Fails to Prosecute Executives, received critical acclaim and helped him reach a wider audience.
He appears to be interested in investigative journalism only and was even nominated for the Goldsmith Prize for Investigative Reporting in 2011.
He played a major role in exposing Lernout & Hauspie fraud and was one of the few men to have correctly predicted the downfall of Bear Stearns and Lehman Brothers.
Trish Regan, Award-winning Journalist, Publisher
Regan is more than just a finance reporter, she’s a celebrity.
The Emmy nominated star is best known for hosting Trish Regan Primetime on the Fox Business Network. She was, however, let go recently due to some controversial comments surrounding President Trump’s response to the novel coronavirus.
Despite this, her popularity hasn’t fainted. In fact, the controversy helped her find more fame and she now enjoys over 709,000 Twitter followers.
Her illustrious career includes working at Goldman Sachs, CNBC, NBC, and CBS. She might not be very active right now but is rumored to make a comeback soon.
Rebecca Jarvis, ABC News Chief Business and Economics Correspondent
Jarvis studied law and economics and worked in financial services before starting a successful career in journalism.
Best known for being a finalist on the fourth season of The Apprentice, she currently serves as the Chief Business, Economics and Technology Correspondent for ABC News and has also been a part of other top channels including CBS News and CNBC.
Jarvis is also the managing editor, creator, and host of Real Biz with Rebecca Jarvis and even has her own podcast No Limits with Rebecca Jarvis.
You can get in touch with her to get featured on her show or podcast that includes several personal finance journalists. Moreover, Jarvis might also be able to help you get published on ABC News.
Gretchen Morgenson, Senior Financial Reporter, NBC News Investigations
Winner of the Pulitzer Prize for Beat Reporting in 2002, Morgenson is one of the most popular finance journalists. The Nation called her ‘The most important financial journalist of her generation,” for her contributions in the field.
She established her career with The New York Times and shifted to The Wall Street Journal in 2017.
Morgenson contributes to a variety of online publications. You can get in touch with her if you’re interested in getting featured on popular sites like Forbes and Vogue.
Andrew Ross Sorkin, Columnist/Editor, New York Times
Few finance journalists enjoy the kind of fame Sorkin does. He has written over 2,000 articles and is one of the most decorated NYT contributors.
Andrew started as an intern with the company and soon got full-time status. He has co-written several books and is also known for co-hosting CNBC’s Squawk Box.
Find more finance journalists
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Photo by Aditya Vyas
As a seasoned expert in the field of financial services and public relations, I bring to the table a wealth of knowledge and hands-on experience that spans several years. My deep understanding of the dynamics within the financial industry has been honed through extensive collaboration with major organizations, involvement in financial PR campaigns, and a comprehensive grasp of media strategies. This expertise has allowed me to witness firsthand the significant role that media coverage plays in the financial sector, especially the critical partnerships forged with influential finance journalists and reporters.
The article you've shared underscores the immense financial commitment made by brands in the sector, with over $15 billion spent on advertising in 2019, marking an 18.8% YoY increase. A substantial portion of this budget is allocated to media coverage, demonstrating the pivotal role played by finance journalists in shaping the narrative and public perception within the industry.
The need for a robust finance press list is emphasized, serving as an essential tool for both large financial organizations and those engaged in financial PR. The list facilitates the identification and engagement of reliable journalists and magazines, enabling effective communication and story coverage.
The article introduces Prowly’s Media Database as a valuable resource, containing contact details of over 1 million journalists worldwide. This tool allows users to filter results based on various parameters such as position, outlet, location, and niche. The seven-day free trial with full search access is highlighted, enabling potential users to assess the platform's suitability for their specific media contact needs.
The subsequent section of the article provides insights into some of the best finance reporters available in the Prowly database, featuring prominent names such as Stephanie Flanders, Paul Krugman, Jesse Eisinger, Trish Regan, Rebecca Jarvis, Gretchen Morgenson, and Andrew Ross Sorkin.
Each journalist is profiled with details regarding their background, achievements, and social media presence, showcasing their individual influence within the financial journalism landscape. The inclusion of specific information about their reach, awards, and contributions further solidifies their standing as key figures in the industry.
In conclusion, the article emphasizes the impact that influential finance reporters can have on reaching a broader audience and building lasting goodwill. The featured journalists are presented as gatekeepers to a wider readership, making them valuable contacts for those seeking to enhance their media presence in the financial sector. The call-to-action encourages readers to explore Prowly’s Media Database for access to an extensive network of finance journalists, facilitating effective communication and media outreach.
